C PROJECT is a street-born fashion project from Bangkok and a curated marketplace for independent Thai streetwear brands. We believe in direct sales, direct voice and direct relationship.

Where does C PROJECT come from?

We come from the street. We do not belong to the shopping mall system. The street is our source of reality, movement, risk, conversation and culture.

Who is behind C PROJECT?

JIRADT PORNPANITPHAN is the Founder, Creative Director and Cultural Curator. KANDA SAITUM is the Beauty Curator. The team operates with the mindset: head in the clouds, feet on the ground.

What kind of products does C PROJECT sell?

C PROJECT sells curated streetwear and casual clothing from independent Thai labels, including t-shirts, shirts, pants, dresses, bags, caps, hoodies and accessories for women, men and unisex fits.

What does "head in the clouds, feet on the ground" mean at C PROJECT?

It is the spirit of C PROJECT: dream big and imagine freely, but stay grounded, build with structure and execute with discipline.

About C PROJECT | Curated Thai Streetwear Bangkok

C PROJECT is a street-born fashion project from Bangkok. Curated Thai streetwear, independent labels and direction over reaction.

WE DO NOT BELONG TO THE SHOPPING MALL SYSTEM.

THE STREET IS WHERE WE CAME FROM.

We come from the street,
So we shoot on the street.

THE MALL

RENT. POLISH. CONTROL. COMPROMISE. SALES PER SQUARE METER. OUR PASSION DOES NOT FIT PER SQUARE METER.

THE STREET

REALITY. MOVEMENT. RISK. CONVERSATION. CULTURE. WE COME FROM THE STREET, SO WE SHOOT ON THE STREET.

OUR CHANNEL

DIRECT SALES. DIRECT VOICE. DIRECT RELATIONSHIP. ONLINE AS AN OPEN STREET TO THE WORLD. OUR OWN CHANNELS, OUR OWN TEAM.

The Mind Behind C PROJECT

KANDA SAITUM

Beauty Curator

JIRADT PORNPANITPHAN

Founder, Creative Director & Cultural Curator